
WE CREATE UNCONVENTIONAL SPORT EVENTS
WE ACTIVATE TRANSFORMATIVE BRANDS
ELEMENT 119 is a global multidisciplinary agency helping brands activate in sports with meaning, creativity, and performance. We help events amplify their impact by connecting athletes, fans, and communities through unconventional formats and experiences. Our vision is to disrupt traditional sponsorship by placing authenticity, adventure, and abundance at the core of every activation.
SPORT-POWERED
BRAND ACTIVATION
Unconsidered

Sport Events
“How can we redefine the game ?”
Reinvent the rules. Imagine new race formats. Create events with a twist.
Embrace intense, breakthrough experiences designed to ignite emotion, connection and stories that endure.
Step into an ecosystem
- events that keep the connection alive beyond race day.

2. Brand Activation
“How can activation integrate into the athlete journey and fan experience?”
Put brand purpose first.
Use and feel products in the right context.
Connect brands with cultural and social trends, making it relevant and modern.
Make activation a meaningful part of participant’s journey.

3. Performance
“How to measure event impact ?”
Capture not only reach, impressions, and conversions, but feelings, stories, and long-term brand equity.
Measure emotional resonance and brand lift.
Experience branded formats that engage.
Go beyond metrics
- it’s how activation move people and markets.
- ELEMENT 119 -
No ordinary events.
No ordinary brands.
Est. 2020 - Bruxelles