WE CREATE UNCONVENTIONAL EVENTS
WE ACTIVATE BRANDS DiFFERENTLY
ELEMENT 119 — We create sports events that amplify their impact by bringing athletes, fans, and communities together in fresh, unconventional formats. We transform events into platforms where brands activate with purpose, creativity, and performance. Our vision is to move beyond traditional sponsorship and lead a new era of sport activation driven by disruption, adventure, and innovation.
SPORT-POWERED
BRAND ACTIVATION
Unconsidered
Sport Events
“How can we redefine the game ?”
Reinvent the rules. Imagine new race formats. Create events with a twist.
Embrace intense, breakthrough experiences designed to ignite emotion, connection and stories that endure.
Step into an ecosystem
- events that keep the connection alive beyond race day.
2. Brand Activation
“How can activation integrate into the athlete journey and fan experience?”
Put brand purpose first.
Use and feel products in the right context.
Connect brands with cultural and social trends, making it relevant and modern.
Make activation a meaningful part of participant’s journey.
3. Performance
“How to measure event impact ?”
Capture not only reach, impressions, and conversions, but feelings, stories, and long-term brand equity.
Measure emotional resonance and brand lift.
Experience branded formats that engage.
Go beyond metrics
- it’s how activation move people and markets.
- ELEMENT 119 -
No ordinary events.
No ordinary brands.
Est. 2020 - Bruxelles